The Psychology of Design

The Psychology of Design

€125.89

Design is more than aesthetics—it’s about influence, perception, and human behavior. The Psychology of Design explores how visual elements, color, typography, and composition shape emotions, decision-making, and user experience.

This guide dives deep into the science behind effective design, helping designers, marketers, and creatives craft visuals that resonate with audiences on a subconscious level. Learn how to apply psychological principles to create intuitive, persuasive, and emotionally compelling designs.

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Description

🧠 Key Topics Covered:

  • The psychology of color, shapes, and typography
  • Cognitive biases and how they influence design perception
  • User experience (UX) and behavioral design strategies
  • Emotional triggers in branding and marketing visuals

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